Street Fighter X Tekken Isn’t Selling Too Well

Capcom isn’t too thrilled with the sales numbers of Street Fighter X Tekken. 

With all the marketing they put behind the game, even going as far as having their own reality show to promote it, Street Fighter X Tekken hasn’t done as well as Capcom had hoped.

They revealed that the game has shipped 1.4 million units since its March release, which means sales “have fallen short of our plan”.

So what happened? Why did the game do so poorly?

“We believe one of causes is cannibalism because of the large number of other games in this genre that were launched within a short time,” a Capcom rep replied.

Cannibalism? REALLY? This is coming from the folks who released Street Fighter IV, then Super Street Fighter IV and Super Street Fighter IV Arcade Edition. Let’s not forget Marvel Vs. Capcom 3 and its upgrade, Ultimate Marvel Vs. Capcom 3, which was released about 9 months later as a retail game. Oh, and Street Fighter III: 3rd Strike Online Edition. Can’t forget that one.

I think that Capcom has their reputation to blame for it, really. They have such a long history of re-releasing a fighter with more characters and minor tweaks, people probably thought that they were going to do the same here and release Super Street Fighter X Tekken Turbo Arcade Edition in a couple of months (so why bother dishing out the dough, right?).

Then there’s the issue of the on-disc DLC present on Street Fighter X Tekken. Hackers found out that 14 characters were locked on the disc that Capcom had planned to release as downloadable content. They did offer up a reason and felt that there was no difference between having the characters locked on disc and being available for unlocking later and having the DLC available as separate download later on, but people were still super pissed. They also got dinged by the BBB for it. According to Gamesindustry International, they are re-thinking this whole on-disc DLC deal, so that’s something.

Anyhoo, cannibalism is the wrong word to use. It’s saturation. Besides the multitude of Capcom fighters, we have SNK’s King of Fighters XIII, Arc System’s BlazBlue: Continuum Shift Extend (with their online-enabled port of Guilty Gear Accent Core Plus coming this summer for Xbox Live Arcade and PlayStation Network), Reverge Labs’ Skullgirls, Namco-Bandai’s Soul Calibur V… OY!

Don’t get me wrong. I think it’s awesome that there’s a variety of choice out there for fighting game fans, but like everything else in life, you can have too much of a good thing. At this rate (especially if Capcom continues to just spit out fighters the way they’ve been doing), it could lead to consumer burnout. And that would be a bad thing.

Source: Capcom: sales of Street Fighter x Tekken “have fallen short of our plan”, [Eurogamer]


Final Round… FIGHT!


Oy… what do you think of the abysmal sales of Street Fighter X Tekken? Why do you think sales weren’t through the roof as Capcom had hoped? Share your thoughts in the Comments Section!